Philabundance Rebrand

Brand identity for Philabundance, a non-profit food bank serving Philadelphia and the Delaware Valley regions of Pennsylvania. Being the largest such organization in the region , it’s goal is to end hunger in all of its communities.

My goal for this project was to create a more playful and versatile appearance for this brand that would attract more customers, calling attention to the feeling of abundance, comfort, and community.

Part of the reconstruction of Philabundance involved designing a new truck and packaging appearance, stationary, billboards, social media, and web design.